Most importantly, you need to decide what topic or topics you are going to blog about. This is important because it will help you create relevant content that your readers will enjoy reading and will also make your blog more search engine friendly. Choosing a niche that you know something about and are passionate about is the best way to go.
Taking the time to write a good blog post will pay dividends in the long run. It will also help you build your brand and reputation as an expert in your field.
Top Tip: You may want to consider a free trial of the popular WordPress blogging tool before committing to purchasing any expensive software. The free version will get you started with a WordPress site that is just as impressive as the paid version but without the costly monthly fees. The free version also allows you to create multiple blogs and manage your profile and settings in one place. You will find a few free tutorials on the WordPress site that will walk you through the process of creating your first blog.