Social Media Management Strategies
There are so many different Social Media Management tools out there today. Many people think that Social Media Management is just for professional bloggers or people who post constantly on Facebook. But that is far from the truth. Social Media Management encompasses every aspect of an individual’s online life. Here are 25 of my favorite social media management tools available today.
Social Media Manager allows users to manage multiple profiles at once. So if you are running two or more businesses, you can have different pages for each one. The nice thing about Social Media Managers is that it is completely free and works on a premium account as well. If a person has a good quality profile, they should be able to manage several at once.
Tweetdeck is another social media management tool that is free, very easy to use and comes with a lot of add ons. This is one of those “how to get things done” type of programs. You can add in features as you go and there is also a very detailed learning curve. Once you get the hang of it, Tweetdeck can be very powerful and allow you to communicate almost instantaneously. It does require a license though, so if you want to run more than one application at a time, you will have to purchase the separate add ons for each application. Also, if you run into trouble, there is a very detailed learning curve in this program.
Avid Facebook users know about Facebook Insights. This is a free tool that allows you to create and manage your Facebook profile page and keep up to date on your “likes.” Like the Tweetdeck program, it also requires a license though and Facebook reserves the right to suspend and terminate your membership without warning. This is an excellent Facebook management tool that many people overlook and find valuable.
Hootsuite is one place where you might want to separate your activities and store information separately from your other social media accounts. This service also has a very user friendly interface and is available in a free trial. Hootsuite works best when you don’t need to manage several separate accounts. The drag and drop interface may work well for some but it is not very user friendly for others.
The post planner feature of Hootsuite is also very useful for social media marketers. It allows you to create schedules and set keywords to help you schedule time to post on your blog or site. A great feature of this tool is the ability to set recurring events. You can create a post today and schedule future posts at a later time. When you create your schedule, you have the flexibility of determining how many posts you want to make in a day or a week and how often.
Buffer is another web-based application that many social media management experts recommend. Buffer offers a free account with no limits on the number of emails that can be sent and received. However, the limit of how many links can be shared in one day is very limiting. If you want to send a significant amount of information, you will need to become a premium member. However, the platform is easy to use and has a very responsive user base.
The three free social media management platforms mentioned in this article are just a few of the many different platforms available to social media marketers. While many social media management platforms are free, many offer paid subscriptions. Social media platforms such as Facebook, LinkedIn, Twitter, Google+ and Pinterest have a wide range of potential customers, but they also have the potential for massive growth if used effectively. If you are considering developing a new social media management strategy, consider the options mentioned above and evaluate your own strengths and weaknesses.