How You Can Benefit From Using a Facebook Messenger Bot
A bot or chatbot is an automated messaging program which utilizes artificial intelligence to open and maintain conversations with online users. Users simply type out a message as they would normally to a friend, and then the bots will automatically reply to them using relevant results from their AI system. Likewise, a Facebook Messenger bot exists in Facebook Messenger and chatters with millions of Facebook Messenger users each month. Some argue that these bots are overrated because no one really gets any benefit out of them other than a faster way to communicate. Others, however, see these chat bots as essential components for communication.
Bot owners can sell advertising space on Facebook Messenger for bot owners who want to advertise their bot via this application. This feature provides bot owners with an easy way to generate traffic and promote their bot through Facebook’s popular application. The bot owner simply needs to create a Facebook account and link it to the Facebook Messenger application. By default, the bot will provide its users with news, weather, and other relevant bot-related information. A bot owner can also tailor the bot to meet specific user profiles by setting custom fields in the Facebook profile settings.
Another way a facebook messenger bot may be beneficial is through the customer service department. Many people use messenger bots to contact customer service representatives to clarify product issues or ask questions. Messenger bots allow companies to reduce their marketing costs as most customers prefer to contact the company directly instead of through a representative. As well, the bot allows the company to focus on providing quality customer service to its customers as opposed to wasting time with non-customer service inquiries.
Many bot developers have also created bots that have the capability of tracking chat sessions. They can track chat conversations by IP address, which can give them insight into how users use their Facebook account. Bots can also track which pages users visit and which ones they rarely visit. These details can then be used to create and optimize content for the pages users are likely to visit most frequently.
Facebook has opened up its API (application programming interfaces) to enable third party applications to access the functionality of Messenger. This allows third party software to integrate with Messenger and extend its capabilities. Bots can be used to track chat conversations, display conversations, manage bookmarks and history, provide search tools and feature integration with popular social networking sites. Bots can also be used as a replacement for the standard web browser when a user does not wish to use a chat client or uses a browser that is not supported by Facebook’s Messenger software.
Social media has been proven to be an effective tool in communicating with customers. However, many businesses are finding it more useful to use chat bots to communicate with customers on their social media channels. Chat bots offer businesses an easy way to interact with customers on social media sites without having to leave the comfort of their own workplace. In fact, a recent survey showed that businesses that implemented Messenger bots had twice the conversion rate than businesses that did not use chat bots.